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If the price and terms for the sale of a unit are only good for a specific time that has elapsed, what must the dealer/salesperson do?

  1. Show and sell the unit until the advertisement expires

  2. Show and sell the unit for a minimum period of 30 days

  3. Show and sell the unit until it is sold

  4. Show and sell the unit until such time that said terms and price will not create a loss

The correct answer is: Show and sell the unit until it is sold

The requirement for the dealer/salesperson to continue showing and selling the unit until it is sold aligns with the principle of maximizing sales potential and customer service. When a specific price and terms for a sale are given, it indicates a commitment to potential buyers that those conditions are available. This not only builds trust with customers but also adheres to ethical sales practices. If a dealer or salesperson stops promoting the unit before it is sold, they may miss out on potential buyers who could take advantage of the offer within that time frame. Continuing to show and sell the unit until sale completion enhances the opportunity for customers to enter into a transaction under the specified terms, fulfilling the expectation set during marketing. It recognizes the competitive nature of the marketplace, where conditions can lead to rapid decisions by buyers. Hence, the responsibility is placed on the dealer to engage actively in the sales process right up until the point of sale. The other options suggest limitations or conditions that do not prioritize the sales effort in alignment with customer expectations and market opportunities.