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A dealer advertising a manufactured/mobile home must do what with the advertised price?

  1. Sell the advertised unit at or below the advertised price when it has been communicated to the purchaser

  2. Sell the advertised unit at the above the advertised price when operational expenses justify the increase

  3. Sell the advertised unit at or below the advertised price irrespective of whether it has been communicated to the purchaser

  4. Offer the unit without a warranty if the advertised price is below the suggested retail price

The correct answer is: Sell the advertised unit at or below the advertised price irrespective of whether it has been communicated to the purchaser

In the context of advertising manufactured or mobile homes, a dealer must adhere to specific ethical and legal standards regarding the prices they advertise. The correct stance is that a dealer must sell the advertised unit at or below the advertised price, irrespective of whether the price has been communicated to the purchaser or not. This requirement is in place to protect consumers from deceptive advertising practices. It ensures transparency and builds trust, as potential buyers rely on advertised prices to make informed decisions. If a dealer were allowed to charge more than the advertised price, it could lead to confusion and dissatisfaction among customers, undermining the integrity of the sales process. In contrast, the other options suggest varying degrees of flexibility in pricing that do not align with consumer protection principles. For example, selling above the advertised price based on operational expenses could be seen as misleading if those expenses were not publicly disclosed. Similarly, offering a unit without a warranty or altering the sale conditions based on the price listed undermines the consumer's rights and expectations as a buyer. Therefore, adhering to the rule of selling at or below the advertised price is essential for maintaining fair and ethical business practices in the manufactured housing market.